MSNBC

Revolutionizing online news consumption

In approximately 87 million households in the U.S. and averaging 1.8 million viewers per day, MSNBC provides breaking news and in-depth analysis of the headlines, as well as commentary and informed perspectives from the Rachel Maddow show, Morning Joe & more.

Idea

Re-design flagship web site to revolutionize the consumption of news by building sustainable community around content and featured personalities.
Optimize user flow to prioritize social interaction and user generated content.
Design site with a responsive/adaptive layout to maximize for various platforms at different break points.
Create a content strategy that focuses on dynamic interactive content to “freshness”.
Streamline site navigation by optimizing user flows and increasing over all site usability.